HWC Roasters Branding and Packaging: Poker Kingdom Coffee Gift Box

Hong Da Design Studio - Poker Kingdom Coffee Gift Box1.jpg

Hong Da Design Studio - Poker Kingdom Coffee Gift Box

A system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.

The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment which also expresses the charm of natural Hokkaido on the paper about. The natural materials applied are easy to decompose which also interpret the coffee grounds made in the grinding process.

The Pantone 871u rich gold has been applied to the box of the gift box which represents the golden ground growing the coffee trees. aqueous coating and overprinting techniques have been applied to the box to make the golden color greater, gold tooling technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The best geometric appearance is successfully built up by the form, the colors, the stories and the elements of coffee.

Master roasting technique, help you to roast the great coffee which warms up people's hearts. Jokers: Brightness and Darkness. The brightness represents “Natural processed beans: the trace of god cat”, and the darkness represents “Picked-in-night beans: the gaze of god cat”. The attractive, mellow fragrance lets god cat come to ask. Spades: The kingdom of magic, the elemental: Salamander (fire). Master roasting technique, help you to roast the great coffee which warms up people's hearts. Hearts: The kingdom of art, the elemental: Undine (water). Master brewing technique, help you to brew the coffee with mellow fragrance. Diamonds: The kingdom of technology, the elemental: Sylph (wind). Unique mixing technique, help you to mix the coffee at the golden ratio. Clubs: The kingdom of nature, the elemental: Gnome (earth). Excellent planting technique, help you to cultivate the purest wonderful beans.

Hong Da Design Studio - Poker Kingdom Coffee Gift Box7.jpg
Hong Da Design Studio - Poker Kingdom Coffee Gift Box8.jpg

Design Agency Name: Hong Da Design Studio
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: HWC Roasters Branding and Packaging: Poker Kingdom Coffee Gift Box
Brand / Project Name: Poker Kingdom Coffee Gift Box
External Design Credits: SU I-CHAN Designer, GU YI Designer, CHIEN YU-SHU Illustrator
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Product Naming
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: Taiwan
Market Country: Taiwan
Market Region: Asia
Project Category: Beverages
Consumer Packaging Format: Box, Flow-Pack, Sachet
Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper