Brand Design For Laboratorio Di Pasta Restaurant

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Michal Suday design group - Laboratorio Di Pasta

Brand design for Laboratorio Di Pasta restaurant, positioned in the boutique fast food category. We were asked to create a visual identity which combines Italian quality with a fast food experience.

In creating the brand's visual identity we attempted to express the value of the “laboratory” by creating a unique visual language which encourages visitors to experiment and compose their own personal dish.

The language is composed of photographic and typographic codes which create a new track through the restaurant space. The slogan we developed – Take it fast, eat is slow – conveys the union of fast food speed and a high quality product ( pasta imported from Italy ).

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Design Agency Name: Michal Suday design group
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Design For Laboratorio Di Pasta Restaurant
Brand / Project Name: Laboratorio Di Pasta
External Design Credits: designed together with nadav Barkan, interior by: eti dentes
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding
Service Brand Deliverables: Packaging Service, Signage Interior
Location: Israel
Market Country: Israel
Market Region: Middle East
Industry Category: Food/Beverage