Think Studio Designs Identity for Finlay + Gage
Think Studio - Finlay + Gage Musical Instruments
Finlay + Gage Musical Instruments is a workshop and showroom in Maplewood, NJ, focused on the rental, sale and repair of violin-family instruments. They provide high-quality rentals, a carefully curated assortment of musical instruments to buy, and top-level restoration and repair service. It’s also an important gathering spot for the community, with space for performances, lessons, and special events.
A key to the identity is the partnership between Sam Finlay and David Gage, of NYC’s legendary store, David Gage String Instruments. Think Studio highlights that partnership with the plus symbol, which is made of four strings, like a violin.
The logo is designed to be flexible—with the type for the store’s name all on one line, or stacked—to work across all channels, both physical and digital. The stringed plus sign makes a memorable icon when needed.
Design Agency Name: Think Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Think Studio Designs Identity for Finlay + Gage
Brand / Project Name: Finlay + Gage Musical Instruments
External Design Credits: John Clifford, Creative Director and Designer
Production Credits : Sign manufacturer: Kevin O’Connell
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Brand World, Corporate Product Brand Architecture
Design Deliverables: Corporate Brand Identity, Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Brand Experience, Corporate Graphic Design, Corporate Retail Brand Design, Corporate Brand Digital Design, Corporate Brand Advertising
Service Brand Deliverables: Digital Advertising, Digital Application, Digital Promotional, Digital Website, POP Display, POS Display, Packaging Logistics, Packaging Promotion, Packaging Service, Print Ad Campaign, Print Advertising, Print Brochure, Print Direct Mail, Print Promotion, Print Stationery, Retail Design, Signage Exterior, Signage Interior, Social Media, Social Media Campaign
Location: United States America
Market Country: United States America
Market Region: North America
Industry Category: Education, Entertainment, Retail