Branding and Packaging for TABOR Winery
Michal Suday Design Group - Tabor Winery
Total brand and package design for an Israeli winery.
Tabor winery is situated in the heart of the fertile Galilee. Its vineyards and winery lie in the foothills of Mt. Tabor - a unique location that provides a variety of soil types and a climate ideal for growing grapes.
These factors, as well as Tabor's highly skilled and dedicated team, help make Tabor wines special - wines that highlight the natural grape aromas and flavours.
The winery has always prided itself on being a winery that is attentive to its consumers and wants to give them quality and accessible wine, and most of all - a joyful experience.
From the same concept of quality of the vineyards, Tabor Winery is a member of the "Society for the Protection of Nature” ins Israel, and together created a standard of ecological vineyards,
which restore the natural balance to the vineyard environment. For 7 years, the winery has invested great efforts in restoring the natural vegetation and animals to the vineyard environment,
in order to give the vineyards an ecological balance that is a healthy environment for growing the grapes.
When the barn owl returned to the vineyard, the winery realised that the process was complete and the ecological balance was restored.
In honor of its 20th anniversary, Tabor Winery has decided on a facelift and refreshing the brand and the design of the labels.
In the rebranding process, the main task was to strengthen the visibility of the name of the winery on the packaging and its location in the hierarchy on the labels, creating a strong logo that will be the identifying mark of the winery, and will be the leading element in all the media. To this end, the winery decided on an up-to-date language that makes it easier to identify and that puts in the centre the new logo of the Tabor Winery - the barn owl, symbolising the ecological vineyards of the Tabor Winery.
Design Agency Name: Michal Suday Design Group
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding and Packaging for TABOR Winery
Brand / Project Name: TABOR Winery
External Design Credits: designer nadav shtreimer, photography by aya ben ezri
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architectur
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Market Country: Israel
Market Region: Africa
Project Category: Wine
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Glass, Pulp Paper