Conceptual Branding Project for an Iconic Landmark

Conceptual Branding Project for an Iconic Landmark / World Brand Design Society

ORCA - La Tour Eiffel

La Tour Eiffel

First up in our 'If we did' series, is a rebrand of the Eiffel Tower. Why? Well, why not. If one of the most famous landmarks in the world wanted to radically switch up their look and feel, here's how we would tackle the tower... 

If we did... a rebrand of the Eiffel Tower

Deliverables include; 

- Custom stamps
- Ltd edition tickets
- Bespoke wrapping paper for all all local boulangeries
- Postcard artwork
- Exclusive packaging for a limited run craft ale
- Lots of time spent dreaming about hols to Paris

Conceptual Branding Project for an Iconic Landmark / World Brand Design Society
Conceptual Branding Project for an Iconic Landmark / World Brand Design Society
Conceptual Branding Project for an Iconic Landmark / World Brand Design Society
Conceptual Branding Project for an Iconic Landmark / World Brand Design Society
Conceptual Branding Project for an Iconic Landmark / World Brand Design Society
Conceptual Branding Project for an Iconic Landmark / World Brand Design Society

Design Agency Name: ORCA
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Conceptual Branding Project for an Iconic Landmark
Brand / Project Name: La Tour Eiffel
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Bakery
Consumer Packaging Format: Bag, Wrap