Reviving Legend of Denmark Ice Cream Market

Reviving Legend of Denmark Ice Cream Market / World Brand Design Society

Mildberry - Gammeldags

Gammeldags is the oldest Danish ice cream brand, created in 1933. Gammeldags is more than just an ice cream brand. It is one of the most respected symbols of Denmark. Tradition and heritage are the essence of this brand. That is why new Gammeldags package design uses real historical photos, taken in the last century at dairy factory.

Reviving Legend of Denmark Ice Cream Market / World Brand Design Society
Reviving Legend of Denmark Ice Cream Market / World Brand Design Society

Design Agency Name: Mildberry
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Reviving Legend of Denmark Ice Cream Market
Brand / Project Name: Gammeldags New Design Brand Project
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Denmark
Market Country: Denmark
Market Region: Europe
Project Category: Dairy
Consumer Packaging Format: Basket, Cup
Consumer Substrate / Material: Plastic