Brand Identity for An Ad-Tech Company
OPEN - Zoomd
Recreation of a new brand composing two different ad-tech companies.
The brand identity derived from the company name and essence, allowing the user to literally zoom in as part of the website UX.
The brand's concept also included an illustrational language that helped us to tell the brand’s story in a simplified way.
Design Agency Name: OPEN
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity for An Ad-Tech Company
Brand / Project Name: Zoomd
External Design Credits: Hadar Beer (designer), Saar Friedman (chief creative director), Pierre Kleinhouse (external- illustrator)
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Brand Digital Design
Market Country: Multiple Countries
Market Region: Global
Project Category: Promotional