Packaging and Brand Expression for Intelligentsia Coffee
Pearlfisher - Intelligentsia Coffee
Intelligentsia has established itself as one of the leading and go-to brands for the finest single origin, direct trade and in-season coffees, but the former design fell short in conveying the premium tiering across the range.
In order to futureproof the brand’s expression and product appeal for physical retail and digital touchpoints, Pearlfisher’s focus was to bring a bolder, more meaningful creative vision to the portfolio, centered around Intelligentsia’s high-quality coffees made with the most ethical practices.
The new design expression allows variants to make a clearer visual connection with one another as a portfolio through purpose and specialization, while continuing to distinguish itself from the oversaturation of today’s craft-heavy aesthetic. Each bag democratizes the passion for artisanal coffee, giving equal priority to the whole product range, by educating consumers on provenance and seasonality in a clear and coherent manner.
Design Agency Name: Pearlfisher
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging and Brand Expression for Intelligentsia Coffee
Brand / Project Name: Intelligentsia Coffee
Project Type: Consumer Brand Refinement
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beverages
Consumer Packaging Format: Bag