Packaging Of Bread Snacks "Krimst"

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Making Sense Studio - Krimst

JSC ‘Klaipėdos duona’ came to us with new product of dried bread snacks. Two different types of bread snacks made from dark half-rye bread and white rye bread with sunflower seeds. Totally 6 different flavour tastes. Unique products with delicate production technology of thinly sliced dried bread slices coated with spices without any cooking in oil. The snacks contain no flavour enhancer E621 and no genetically modified substances. It’s a healthy product with rich source of fiber. Our task for this project was to create new brand identity, brand symbol and packaging for all 6 flavours which should stay suitable for both young and old generations but at the same time to grab buyer attention.

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Design Agency Name: Making Sense Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Of Bread Snacks "Krimst"
Brand / Project Name: Krimst
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Structural Packaging Design
Location: Lithuania
Market Country: Lithuania
Market Region: Europe
Project Category: Bakery
Consumer Packaging Format: Bucket
Consumer Substrate / Material: Plastic