Harcus Design - Jilyara
The family-owned and operated vineyard is located in Wilyabrup, in the heart of the Margaret River, Western Australia. The name 'Jilyara' was inspired by the abundance of bees in the vineyard and derives from the word 'Djilyaro', meaning 'place of bees' in the indigenous Noongar language. ‘Djilyaro' was also the original name of the property.
From the great grandfathers on both sides, down through their family tree, all the men have William within their name. One of the favourite sections of the Jilyara vineyard is also known as ‘William’, to honour both their past and their future – so 'Williams' Block' became the appropriate name for their premium wine of the portfolio. The labels feature a detailed scientific illustration of the apis mellifera bees found on the vineyard.
Continuing on this bee theme, it was interpreted on the Heath Road labels through a series of contemporary patterns referencing honeycomb and the dripping of honey. The banded patterns are accented by warm honey toned gold foiling, embossing and gloss high-build.
Design Agency Name: Harcus Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Jilyara Estate
Brand / Project Name: Jilyara
External Design Credits: Bottle photography: Pavel Gubin
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Market Country: Australia
Market Region: Oceania
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass