Branding for Qatar's Coffee Shop Chain Cortado Coffee Bar
The Creative Union - Cortado Coffee Bar Branding
We were approached to brand a coffee shop. The client had a very pleasant experience in Spain and wanted to specialize in serving Cortado coffee, which is a Spanish kind of latte. With so many coffee shops around, how could we create a unique concept?
An elegant brand was created, together with a handcrafted typeface, using the Cortado concept as inspiration. The word means “cut” in Spanish because the milk is used to cut he acidity of the coffee. The brand language together with the logo depicts the whole marble finishing that composes all of Doha’s Palm Tower ground floor walls, where the shop is located.
Design Agency Name: The Creative Union
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding for Qatar's Coffee Shop Chain Cortado Coffee Bar
Brand / Project Name: Cortado Coffee Bar Branding
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice
Design Deliverables: Corporate Brand Identity
Service Brand Deliverables: Building Exterior, Clothing/Uniforms, Digital Promotional, Packaging Promotion, Print Manual, Print Stationery, Retail Design, Signage Exterior, Social Media
Market Country: Qatar
Market Region: Africa
Industry Category: Food/Beverage