Packaging Design Concept for Ice Bear Ice Cream

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Zeljka Mitrovic - Ice Bear Ice Cream

I'm a freelance designer from Serbia and I really enjoy creating packaging design concepts. This is one of them.
Is there any better association for ice cream then polar bear? Don't think so :)
In front of this Ice Cream name (Ice Bear) is simple illustration of sweet polar bear which can be really appealing for kids and parents too. 
I made design for three usual type of packaging: popsicle, ice cream cup and pot.
For different flavors I used different colors which can be easily recognized.
Hope you enjoy.

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Design Agency Name: Zeljka Mitrovic
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title: Packaging Design Concept for Ice Bear Ice Cream
Brand / Project Name: Ice Bear Ice Cream
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design
Location: Serbia
Market Country: Multiple Countries
Market Region: Global
Project Category: Frozen Food
Consumer Packaging Format: Cup, Pot, Wrap
Consumer Substrate / Material: Plastic