Brand and Package Design for Coffee

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Tanisha Maheshwari - Blend

The use of recycled paper to build the packaging is what makes it completely environmentally friendly and feasible. Each packaging has a colour to portray the mood that lies in the blend and it has inherited the true sense of instant through the easy and swift ability to use each cup as and when needed. 

Each box contains twenty cups with a single food based (soluble) film that contains the perfectly blended coffee grains in per unit. Each blend can be set apart by the colour of the lid and the logo system of the word mark and icon.

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Design Agency Name: Tanisha Maheshwari
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Brand and Package Design for Coffee
Brand / Project Name: Blend
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
Location: India
Market Country: Multiple Countries
Market Region: Asia
Project Category: Beverages
Consumer Packaging Format: Box, Cup
Consumer Substrate / Material: Pulp Carton, Pulp Paper