Brand Identity and Packaging Design for Craft Beer From Portugal

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Elefante Project - LisPoa Craft Beer

Two young entrepreneurs depart from porto alegre in brazil, to lisboa, portugal. From this connection and from old passions, a new beer appears. Experiences from there and here that result in a drink full of flavors and aromas. The name Lispoa came from the acronym of each airport (LIS> POA), and starting from this point, all the language developed by Elefante Project, sought to be inspired by the communication of this universe of airports, passports, tickets ... resulting in a unique and striking identity.

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Design Agency Name: Elefante Project
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity and Packaging Design for craft beer from Portugal
Brand / Project Name: LisPoa Craft Beer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Naming, Consumer Product Naming, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
Location: Brazil
Market Country: Portugal
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass