Brand and Product Design for a New Beer Brand

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FICO Creative Studio - Birra Di Parma

The project aims to raise the beer's status and its ordinary consumers.
The clean and minimal lines are inspired by a contemporary design, which does not belong to the world of traditional beer.
The choice of metallic colors helps to embellish the entire product
To support and strengthen the minimal expression we created a rigid and bold typographic expression, that has become the logo for the series.

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Design Agency Name: FICO Creative Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and product design for a new beer brand
Brand / Project Name: Birra Di Parma
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design, Consumer Industrial Brand Design
Location: Italy
Market Country: Italy
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass