Headwind : Craft FWD Pacific Northwest Vodka
Cue - Headwind Vodka
As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. Headwind Vodka embodies the natural beauty and urban sophistication of the Pacific Northwest – from the packaging to the liquid, no matter where you are in the world.
Cue was approached to name and create the brand, packaging design, website, and launch materials for this new spirits venture.
Each bottle tells its own story with an authentic wooden wrap adorned with its unique batch number, bottle number and bottling date.
Design Agency Name: Cue
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Headwind : Craft FWD Pacific Northwest Vodka
Brand / Project Name: Headwind Vodka
External Design Credits: Creative Director: Alan Colvin, Designer: Matt Erickson, Photographer: Kevin Kramer
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Brand Digital Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Spirits
Consumer Packaging Format: Bottle, Tag
Consumer Substrate / Material: Glass, Metal, Wood, Pulp Paper