Brand and Packaging Design for Ethnic Baking Mixes
Quatre Mains - Niamh, Bake it Love it
Niamh Authentic World Bakery.
Niamh is a new player in the world of bread and baking mixes. They create high-quality baking mixes inspired by the world’s great cuisines. They are always in search of new flavours to let their consumers explore their own creativity, trying breads with endless variations. Niamh asked us to create a branding and packaging design for their new ethnic range.
Niamh's brief for us, was to primarily create a baking concept that tells a story of origin and authenticity. They wanted a home-baking, innovative, qualitative look and feel.
Travel the Baking World.
Our idea was to present Niamh as an authentic world bakery. As every nation has its cultural traditions and personality, Niamh provided the platform that celebrated those unique bakers and their characters. Sharing the same purpose around the world and honouring their ethnic & traditional baking recipes. As we travel we experience an eclectic range of diverse flavours & scents, creating memories and enticing the taste buds wherever we go. Niamh brings the world we experience elsewhere, back home.
For each pack we personalized the product origins through an illustration of a local Italian, Indian, Russian,…baker. A quirky character that proudly presents their country’s authentic specialty. As home baking is fun, so is our approach to the ethnic aspect of this packaging. Bring those world flavours back home and try out some Indian Naan, Italian Focaccia, Russian Blini’s or Turkish Pide.
Because after all, homemade food is twice as good!
Design Agency Name: Quatre Mains
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and Packaging Design for Ethnic Baking Mixes
Brand / Project Name: Niamh, Bake it Love it
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Market Country: Multiple Countries
Market Region: Europe
Project Category: Bakery
Consumer Packaging Format: Bag
Consumer Substrate / Material: Plastic