Delicious Packaging for an Artisanal Mexican Bakery

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TORO PINTO - Breana´s Toast

Breana´s Toast is a bread based brand with a family bond in the backend. The brand looks for those who seek products made slowly, respecting both the process and the full potential of a raw ingredient.

We want to remind the consumer that there is a feminine force behind the project. We know that the future is female but so was the past when Breana´s Toast started. We opted for an ancient feminine symbol, a greek inspired goddess with a posture that signifies the importance of women in the work field. Breana´s strength surpasses the body, it stays away from the physical realm. It is the representation of continuous transformation, it is the stamina of being on your feet next to the heat of the fire.

The overall concept revolves around the importance of quality ingredients, the strongest bond in humanity which is the one between a mother and her daughter and the strength behind a project ran by women. Breana´s Toast is a token for those who enjoy the pleasures of sharing a table.

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Design Agency Name: TORO PINTO
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Delicious Packaging for an Artisanal Mexican Bakery
Brand / Project Name: Breana´s Toast
External Design Credits: Copywriting: Olga Villegas / Karen Vizcarra Art Direction: Mario Hgno Design: Nubia Fernández, Mario Hgno Illustration: Nubia Fernández
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Retail Brand Design
Location: Mexico
Market Country: Mexico
Market Region: North America
Project Category: Bakery
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton, Pulp Paper