Label Special Edition for the Most Important Costa Rican Sauce

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Proseso Estudio - Lizano Rica Inspiración

Lizano is an almost centennial salsa in Costa Rica that represents the flavor of the country inside and outside its borders. To connect with new audiences, we created a support platform for the national artist called «Rica Inspiración». The platform consists in supporting the national artist and providing him with a space to share his art through product labels and a digital content campaign that supports to the launch.

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Design Agency Name: Proseso Estudio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Label Special Edition for the Most Important Costa Rican Sauce
Brand / Project Name: Lizano Rica Inspiración
External Design Credits: Ilustrations: Priscilla Aguirre
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
Location: Costa Rica
Market Country: Costa Rica
Market Region: Central America
Project Category: Condiments
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Plastic, Pulp Paper