Mit Matcha for Los Amigues

Hi! estudio - Mit Matcha for Los Amigues1.png

Hi! estudio - Mit Matcha for Los Amigues

The concepts of Union and meeting were used for the development of this project, the Union of two continents (Asian and American) and the action of meeting to take Matcha as part of an ancestral tradition translated into daily action. From here we start for the creation of the Name (Meet = Mit).
A matcha with different flavors (cocoa, vanilla, strawberry, natural)
We developed a modular and practical container that allows us to turn it into a cup when serving matcha, with recycled and natural materials providing the project with a friendly communication, two circles that seem to be handmade as unifying elements of the concept and representative of the project.

Hi! estudio - Mit Matcha for Los Amigues2.png
Hi! estudio - Mit Matcha for Los Amigues3.png
Hi! estudio - Mit Matcha for Los Amigues4.png
Hi! estudio - Mit Matcha for Los Amigues5.png
Hi! estudio - Mit Matcha for Los Amigues6.png
Hi! estudio - Mit Matcha for Los Amigues7.png
Hi! estudio - Mit Matcha for Los Amigues8.png
Hi! estudio - Mit Matcha for Los Amigues9.jpg
Hi! estudio - Mit Matcha for Los Amigues10.jpg
Hi! estudio - Mit Matcha for Los Amigues11.jpg
Hi! estudio - Mit Matcha for Los Amigues13.jpg
Hi! estudio - Mit Matcha for Los Amigues14.jpg
Hi! estudio - Mit Matcha for Los Amigues19.png

Design Agency Name: Hi! estudio
Organisation/Project Type: Agency, Published Self Promotional Design
Article Title: Mit Matcha for Los Amigues
Brand / Project Name: Mit Matcha for Los Amigues
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity
Location: Mexico
Market Country: Mexico
Market Region: Multiple Regions
Project Category: Dairy
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Fabric, Wood