Packaging Design for Non-alcoholic Beer "Zatecky Gus"
Branding Studio Deza - Zatecky Gus
The company «Baltika» launched on the market non-alcoholic beer «Zatecky Gus», dark and light. We have developed a label design. The starting point was the design of alcoholic "Gus". The non-alcoholic version is a consistent continuation of the alcoholic, but at the same time fundamentally different.
Zatecky Gus in details
In design of non-alcoholic beer, we saved based visual codes of alcoholic but made significant changes. The main color of central element of label was white, the color of its contour frame — light blue: light "non-alcoholic" colors. We also got rid of unnecessary, weighting graphic elements on the inner label field. On the label we placed the inscription-identifier «non-alcoholic». Large, red, it is immediately noticeable and is read.
Similar but different
The difference between light and dark beer labels is minimal. Therefore, the bottles are perceived as a pair of one — non-alcoholic — order. At the same time, they cannot be confused: the pronounced difference gives the color of the foil on the necks and, of course, the color of the drinks.
The same can be said about the entire alcoholic and non-alcohol line of «Zatecky Gus». It looks holistic and obviously owned by the same brand. However, each kind of beer has its own special signs.
Design Agency Name: Branding Studio Deza
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Design for Non-alcoholic Beer "Zatecky Gus"
Brand / Project Name: Russian Company "Baltika"
External Design Credits: Art-director: Andrey Chigarev; Analyst: Daria Erasova; Designer: Olga Lyashenko; Project Managers: Ekaterina Saburova, Marta Bekker
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Branding, Consumer Structural Packaging Design, Consumer Retail Brand Design
Market Country: Russia
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass