White Chef Branding and Packaging

Michal Suday design group - White Chef1.jpg

Michal Suday design group - White Chef

Rebranding for one of Israel's most well known and loved dairy brand "hachef halavan" (white chef), giving it a more up-todate look and feel, while keeping the passion for the kitchen concept.

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Design Agency Name: Michal Suday design group
Organisation/Project Type: Agency, Published Commercial Design
Article Title: White Chef Branding and Packaging
Brand / Project Name: White Chef
External Design Credits: designer nadav shtreimer, photography by studio ya
Project Type: Consumer Brand Creation, Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Structural Packaging Design
Location: Israel
Market Country: Israel
Market Region: Middle East
Project Category: Dairy
Consumer Packaging Format: Bag, Box, Flow-Pack
Consumer Substrate / Material: Plastic, Pulp Carton