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Basic Studio - Form&Press

We were commissioned to design the visual language and branding for Form&Press, a sportswear brand. Form&Press's philosophy states that through discipline and hard work people could lead to a better quality of life—through physical, healthy and mental transformation.

Our graphics solution that represented those values, was the creation of a mark that combines both initials F&P, evoking all the movement, transformation, and evolution that comes within the brand.

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Design Agency Name: Basic Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Form&Press
Brand / Project Name: Form&Press
Production Credits : Photography by Karina Zertouche
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Naming, Corporate Product Naming
Design Deliverables: Corporate Branding, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Graphic Design
Service Brand Deliverables: Clothing/Uniforms, Digital Video / TV, Digital Website, Packaging Promotion, Packaging Service, Print Stationery
Any additional Service Brand Deliverables: Branding, Product Packaging, and Website Design
Location: Mexico
Market Country: United States America
Market Region: North America
Industry Category: Aerospace, Retail