Branding Strategy and Identity Design for Vegan Gentlemen Shoes Brand
Studio tkd - Gentleberg Shoes
Gentleberg shoes is a vegan gentlemen shoes brand from Amsterdam. The shoes are made out of man-made materials that look just like real leather.
Gentleberg shoes invited us to help develop the brand strategy and identity. Our goal was to create an engaging identity which creates awareness among
the target audience.
We created a fresh and strong identity with key messaging and a robust design toolkit for launch, inclusive of a full messaging system, product and lifestyle photo libraries, digital ads, and social media posts.
Design Agency Name: Studio tkd
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Branding Strategy and Identity Design for Vegan Gentlemen Shoes Brand
Brand / Project Name: Gentleberg Shoes Branding
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Retail Brand Design, Consumer Brand Advertising
Market Country: Multiple Countries
Market Region: Global
Project Category: Fashion
Consumer Packaging Format: Bag, Box, Wrap
Consumer Substrate / Material: Pulp Board