A Special Pinot Noir to Celebrate Donizetti

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Salvatore Santaniello - Divenire 1818

To celebrate Donizetti – renowned composer from Bergamo – the company Le Corne decided to dedicate this special limited edition Pinot Noir to him. Designs for Divenire bottles retrace, 200 years later, the life of Gaetano Donizetti. The 2018 edition is inspired by the sign of a theater that still exists – the Carlo Goldoni Theater in Venice – where the composer staged, in 1818, the premiere of the opera “Enrico di Borgogna”.

The “Carlo Goldoni” Theater of Venice corresponds to the ancient Teatro Vendramin, also called Teatro di San Salvador or Teatro di San Luca. It was inaugurated in 1622 and is the oldest theater in Venice still existing. On November 14, 1818, the world premiere of Enrico di Borgogna by Gaetano Donizetti, while on December 17th 1818 the world premiere of Una follia, also by Donizetti, took place.

The two golden hotfoils, one shiny and one opaque, create a special aged effect that adds mystery and emotion to the label.

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Design Agency Name: Salvatore Santaniello
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: A Special Pinot Noir to Celebrate Donizetti
Brand / Project Name: Divenire 1818
External Design Credits: Photography Lorenzo Passini
Production Credits : San Faustino Group (labels), Nuova Litocolor (carboard box), Stickbox (wood box)
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy, Corporate Product Naming
Design Deliverables: Corporate Brand Creation, Corporate Graphic Design
Service Brand Deliverables: Packaging Promotion, Packaging Service
Location: Italy
Market Country: Italy
Market Region: Europe
Industry Category: Food/Beverage