Beer Branding and Packaging Design

Owl Design Labs - High Sparrow Beer1.jpg

Owl Design Labs - High Sparrow Beer

A great brand name plays an important role in lifestyle branding, which will help the product stand out in a competitive market, simultaneously acting as a catalyst for effective marketing. To focus on the lifestyle of a community, the brand name attempts to embody the values, aspirations, interests, attitude, and culture. After extensive research, the name HIGH SPARROW was coined. We decided to choose the bird sparrow to define the brand's identity because it perfectly symbolizes the spirit of community. This brand encourages today's generation to go out and explore the Nature as a team, pushing each other to go to new places and daring the self to reach new heights. Bring out the trekker in you. Be a HIGH SPARROW. Get high with it!

Owl Design Labs - High Sparrow Beer5.jpg

Design Agency Name: Owl Design Labs
Organisation/Project Type: Freelance, Published Self Promotional Design
Article Title: Beer Branding and Packaging Design
Brand / Project Name: High Sparrow Beer Branding Project
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice
Design Deliverables: Consumer Branding
Location: India
Market Country: Afghanistan
Market Region: Global
Project Category: Beer and Cider
Consumer Packaging Format: Bottle, Can
Consumer Substrate / Material: Metal