Natural Letters

Havas Ukraine - Bayadera Group4.jpg

Havas Ukraine - Bayadera Group

This collection of minimalistic labels was developed to underline natural and pure character of our spirits: realistic looking herbal ingredients grow through the capital letter of liquor’s name. Shape of a post stamp hints at overseas origin of the ingredients. And that's true – all of them come from countries, where these spirits are traditional. This bold concept distinguishes our bottles on supermarket shelves among more or less same looking competitors, and allows them to be easily recognized even from a considerable distance.

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Design Agency Name: Havas Ukraine
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Natural Letters
Brand / Project Name: Bayadera Group
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice, Consumer Brand World
Design Deliverables: Consumer Rebranding, Consumer Graphic Packaging Design
Location: Ukraine
Market Country: Ukraine
Market Region: Europe
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass