Visual Identity for Yelo! Pizza. The Sexiest Duck in K-town
CREDO AGENCY - YELO! Pizza
YELO! Pizza is currently perceived as of the trendiest Kuwaiti startups across the audience that they targeted (18-25 year old hipsters). We were tasked with creating a brave, new brand. One that we came up with from scratch!
We observed and analyzed the target audience and found that they were obsessed with the Friends TV series. It was the spark for the concept that we built for YELO! We asked ourselves: Who is the most lovable personality that loves pizza? The answer was “Joey Tribbiani”. He is cool, fun and known for having a plastic DUCK! That’s it. We decided to use the duck as a way to make the brand standout from competitors. The duck was used as a main brand code.
Design Agency Name: CREDO AGENCY
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Visual Identity for Yelo! Pizza. The Sexiest Duck in K-town
Brand / Project Name: YELO! Pizza.
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Brand Strategy
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Experience, Corporate Graphic Design
Service Brand Deliverables: Clothing/Uniforms, Packaging Promotion, Packaging Service, Print Stationery
Market Country: Kuwait
Market Region: Middle East
Industry Category: Food/Beverage