Packaging Design for Commercial / Premium Coffee Brand "Wheeler's Coffee Co" - Wheeler's Coffee Co Branding1.jpg - Wheeler's Coffee Co Branding

Wheeler's Coffee Co

I originally made this brand back in 2018 for my Year 2 College Final Major Project. I decided to revisit it to see if I could improve it any further with a slightly different approach. To do this I implemented a more traditional typeface, alongside supporting brand elements to accommodate my brand outcomes. My aim for this brand was to accomplish a commercial, yet premium brand style, this being the reasoning for my typeface & colour scheme choices. For this project I constructed a 200 page research and development sketchbook, which can be found on my website if you want to see my design thought process. (old version can be found on my profile)

Design Agency Name:
Organisation/Project Type: Student, Published Commercial Design
Article Title: Packaging Design for Commercial / Premium Coffee Brand "Wheeler's Coffee Co"
Brand / Project Name: Wheeler's Coffee Co Branding
Production Credits : Anthony Boyd (packaging mockup)
Project Type: Consumer Brand Creation, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design, Consumer Brand Advertising
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Beverages
Consumer Packaging Format: Bag
Consumer Substrate / Material: Pulp Paper