Veltins Dosen Design Relaunch

Higgins Design GmbH - Veltins Dosen

An emotive presentation and a noticeably improved packaging design? Higgins brings both to the POS in a very cool way. In handy Veltins half-litre cans with an embossed brand look. Refreshingly modern and unmistakeable.

The brewery C. & A. Veltins continues to polish its unique brand profile – in the true sense of the word. For the last decade, the Sauerland-based brewery’s embossed bottles have characterized the market image of fresh Veltins. The much loved packaging can now even be taken home in crates designed by Porsche. In order to transfer this design quality to the growing half-litre packaging segment, Higgins pulled out all the stops in terms of beverage brand design. The beer can’s surface was given a consistent embossed brand design with raised Veltins lettering and a tangible structure. A refreshing, exciting design that customers can actually feel.
Overview of project
Client: Brauerei C.& A. VELTINS
Assignment: Can and POS design for 500ml cans
Core competence: Can design, packaging, POS
Project components: Brand architecture, can design, POS presence

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Design Agency Name: Higgins Design GmbH
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Veltins Dosen Design Relaunch 
Brand / Project Name: Veltins Dosen Design
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design
Location: Germany
Market Country: Germany
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Metal