Brand Identity and Packaging Design for a New Cosmetics Brand

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Midi Quinze - 27 Rosiers Brand Identity Project

Story of 27 Rosiers starts with the will to propose clean formulas. 
Sensorial, gender-neutral and real efficiency are key assets of the brand for a core beauty inside out. 

Creating safe & non-toxic products is not the only mantra. Believe in clean beauty should be a basic rule and an absolute need today. We also believe that beauty is a real experience that should be playful, easy and approachable to everyone.

27 Rosiers came to us for creating a brand identity and package design from scratch. 
We immediatly felt challenge and inspiration. We want it simple, powerful and smart. 

The reflexion start with « 27R » icon brand logo. The idea was to create an original combination of shapes to make all elements work in symbiosis together. We also choose a single typography for the whole project from Grilli Type (Swiss foundry) - GT Pressura. It suggest the apothecary atmosphere and reflect perfectly the origin the two founders (both from Switzerland).

Finally, we express the "inside out" through a logo that is visible from two sides on every packaging. 

All the brand identity and development was imagined in Paris to be distributed in North America.

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Design Agency Name: Midi Quinze
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand Identity and Packaging Design for a New Cosmetics Brand
Brand / Project Name: 27 Rosiers Brand Identity Project
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Location: France
Market Country: Multiple Countries
Market Region: North America
Project Category: Health and Beauty
Consumer Packaging Format: Bottle, Box, Bucket, Jar, Sleeve, Tube, Pot, Sachet
Consumer Substrate / Material: Glass, Metal, Plastic, Pulp Carton, Pulp Paper