Corporate Branding for Restorative Justice Project
Montenegro Creative Studio - Diálogo
The identity’s goal is to promote the concept of restorative justice in both people and communities who are already involved in these processes as well as the ones who aren’t yet. The project focuses in the efforts and achievements made in Bogotá, Colombia by the Secretary of Security, Coexistence and Justice of the city.
The identity was created from geometric figures such as square, circle and triangle. A primary color was assigned to each one and a secondary to the intersection between them, so that different figures could be made from the basics, alluding to dialogue, integration, empathy and community which are the core concepts for the graphic system of the brand.
Design Agency Name: Montenegro Creative Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Corporate Branding for Restorative Justice Project
Brand / Project Name: Diálogo
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight, Corporate Brand Strategy, Corporate Brand
Naming, Corporate Tone of Voice, Corporate Brand World, Corporate Product Brand Architecture
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Identity System, Corporate Brand Guidelines, Corporate Graphic Design, Corporate Brand Digital Design, Corporate Brand Advertising
Service Brand Deliverables: Building Interior, Digital Application, Digital Publication, Print Advertising, Signage Interior, Transportation
Market Country: Colombia
Market Region: South America
Industry Category: Education, Information, Public Utility