Muti Gin

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Janneman - Muti Gin

In South African English, the word "muti" is derived from the Zulu word umuthi, meaning "tree," whose root is -thi. Muti has been fashioned by traditional healers since the dawn of Africa, to sooth the afflictions of our people, from the outlandish to the ordinary. 

Inspired by botanical remedies and our African tradition, we have expertly crafted this citrus styled gin from only the freshest umuthi. Rich, complex and refreshing, let it sooth & rejuvenate the soul. 

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Our 2 main coastal fynbos botanicals are: Ghô-kum and Kusmalva. Carpobrotus Edulis or Ghô-kum is a ground-creeping plant with succulent leaves, native to South Africa. It is also known as highway ice plant or sour fig (suurvygie). This is our Western Cape botanical.

Pelargonium Capitatum X Radens or Kusmalva is found along the Southern and Eastern Cape of SA. Its habitat is usually beach sand or other well-drained sandy soils. It is cultivated as a source of essential oils.

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Design Agency Name: Janneman
Organisation/Project Type: Freelance, Published Self Promotional Design
Article Title: Muti Gin
Brand / Project Name: Muti Gin
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming
Design Deliverables: Consumer Graphic Packaging Design
Location: South Africa
Market Country: Multiple Countries
Market Region: Global
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass, Pulp Carton