Auge Design - Sammontana Cakes
The packaging we designed looks sophisticated yet minimal, where the cakes’ pictures play with a graphical colored stripes pattern. Each side of the boxes shows a side of the product; on the top, an overhead point of view shows the cake at its best, capturing details and imperfections that make the product look sincere and authentic. The typographical approach is clean and elegant, and narrates of a non-artificial confectionery dimension. The stripes, when combined together, give birth to an impactful wall composition. The overall look is delightful and bright, and reflects an Italian visual imagery of colours, mood and emotion.
The adoption of a fresh and contemporary visual language to a really traditional product, trough an authentic photographic styling respecting its heritage and handcrafted quality.
Design Agency Name: Auge Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Sammontana Cakes
Brand / Project Name: Sammontana Cakes
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Graphic Packaging Design
Market Country: Italy
Market Region: Europe
Project Category: Frozen Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Carton