Brand Design and Packaging Design for Brasserie Uncle

Benjamin Lory - Brasserie UNCLE1.jpg

Benjamin Lory - Brasserie UNCLE

Brasserie Uncle is a microbrewery located on the North Shore of Brittany, France. I created a visual identity inspired by the nautical flags alphabet that we can find on boats on the harbour of Etables-sur-Mer, where the brewery is. The label subtly nods to the brewery’s connection to the water by incorporating the designs of the Nautical Flag Alphabet, which stretch across the top of the label. The visual identity uses the typography "Cyclone" by Hoefler. Each letter has the original flag associated with it, creating an unique visual language. Brasserie Uncle is brewing seven different beers with international influences; wheat beer, session IPA, Pale Ale, IPA.

Benjamin Lory - Brasserie UNCLE2.jpg
Benjamin Lory - Brasserie UNCLE5.jpg
Benjamin Lory - Brasserie UNCLE6.jpg

Design Agency Name: Benjamin Lory
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Brand Design and Packaging Design for Brasserie Uncle
Brand / Project Name: Brasserie UNCLE
External Design Credits: Chris Robinson photography,
Production Credits : Grand Ouest Etiquettes (printer)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Location: France
Market Country: France
Market Region: Europe
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass