Corporate Branding for a International Investment Group Based in Angola
Rafael Maia - Anza Invest Group
Private equity based in Angola with global operations.
Investing in several areas, like mining, import-export, fashion, information technology, gold and diamonds mining, agriculture, aviation, shipping and industries from diverse sectors, the group is constantly expanding, generating employment, income, and contributing to the communities where it operates.
Brand Concept _
Given the group's global presence, the brand concept was created seeking to attribute it a universal and timeless aspect, with a logo that could be visually friendly to various writing systems, such as Latin, Cyrillic, Hanzi and Hebrew.
The choice to create a dynamic logo, using the visual reading of typography beyond writing, allowed us to explore this cultural plurality to the fullest, allowing many variations of the logo, in several formats, totally connected with the brand purpose.
Visual Tags _ Seriousness / Elegance / Solidity / Universal / Timeless
Design Agency Name: Rafael Maia
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Corporate Branding for a International Investment Group Based in Angola
Brand / Project Name: Anza Invest Group Brand Identity
Project Type: Corporate Brand Creation
Strategic Deliverables: Corporate Research / Insight
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Brand Guidelines
Service Brand Deliverables: Print Stationery
Market Country: Multiple Countries
Market Region: Global
Industry Category: Aerospace, Agriculture, Construction, Energy, Financial, Pharmaceutical, Technology, Transport, Technology