Package Design for See's Candies

Da Won Kang, Art Center College of Design - See's Candies Rebranding

The redesigned SEE’s is super convenient and easy to prepare to eat. It also provides a rich and empowering experience to the urban, helping them feel confident and revived, making them just as alluring as the chocolate itself. I explored different form structures for SEE'S. Simple shapes and geometric angles were utilized in this stage of development. The focus was on how to make portable chocolate easier to eat anywhere. A slightly brighter variety of colors Inspired by the different colors of chocolate pallet decided, giving the identity system a bold, different experience from its current appearance.

Design Agency Name: Da Won Kang (student) Art Center College of Design
Organisation/Project Type: Student, Non Published Concept Design
Article Title: Package Design for See's Candies
Brand / Project Name: See's Candies Rebranding
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Industrial Brand Design
Location: United States America
Market Country: United States America
Market Region: Global
Project Category: Fresh Food
Consumer Packaging Format: Box
Consumer Substrate / Material: Pulp Paper