Packaging Design for Hawaiian Style Pale Ale by Spearhead Brewing Co.

Backcountry Branding - Spearhead Brewing Co.

Spearhead's Hawaiian Style Pale Ale is bold and hoppy, brewed with pineapple for a crisp and citrusy character. It is for those who see themselves as equally experienced and adventurous drinkers—folks that are proud to support the innovators of craft beer who call Ontario home.

Historically, tikis were carved with a face that represented a specific character trait. This tiki was designed to represent the traits of the beer: strong, bold, imbalanced and tropical. We also used an illustration style that would give a nod to the hand-crafted style of wood carving with many tasteful imperfections that add character.

Backcountry Branding - Spearhead Brewing Co.3.png

Design Agency Name: Backcountry Branding
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Packaging Design for Hawaiian Style Pale Ale by Spearhead Brewing Co.
Brand / Project Name: Spearhead Brewing Company
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Identity System, Consumer Graphic Packaging Design
Location: Canada
Market Country: Canada
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Can
Consumer Substrate / Material: Plastic