Ambar Light 98 Beer Label

Leo Burnett - Ambar Light 983.jpg

Leo Burnett - Ambar Light 98

This beer, released by Cervecería del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.

The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican's know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right type and composition to create the label. Here's Ambar Light 98.

Leo Burnett - Ambar Light 984.jpg
Leo Burnett - Ambar Light 982.jpg
Leo Burnett - Ambar Light 981.jpg

Design Agency Name: Leo Burnett
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Ambar Light 98 Beer Label
Brand / Project Name: Ambar Light 98
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Location: Costa Rica
Market Country: Costa Rica
Market Region: Central America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass