Rebranding KettleHouse Brewing

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CODO Design - KettleHouse Brewing

At 23 years old, KettleHouse Brewing is one of Montana’s most beloved craft breweries. And perhaps most remarkably, they’ve handled all of their branding and design work in house since day one. On one hand, this is amazing. On another, it created daily annoyances and inconsistencies across their portfolio. This led KettleHouse to reach out to discuss a rebrand that would stay true to their original look while setting them up for wider distribution.

After flying out to Missoula for a few days of field work, we ultimately helped their team through a brand audit and strategy process en route to updating their identity, packaging (spanning dozens of SKUs), website and brand launch plan.

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Design Agency Name: CODO Design
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Rebranding KettleHouse Brewing
Brand / Project Name: KettleHouse Brewing
External Design Credits: Packaging comps by Outshinery /
Project Type: Consumer Brand Redesign, Consumer Brand Rejuvenation
Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Rebranding, Consumer Brand Identity, Consumer Brand Identity System, Consumer Brand Guidelines, Consumer Graphic Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Beer and Cider
Consumer Packaging Format: Can, Case, Tray
Consumer Substrate / Material: Metal, Pulp Carton