Packaging Design for Inacio Coffee

yiaki design - Inacio Coffee1.jpg

yiaki design - Inacio Coffee

One of our latest projects, Inacio, is a coffee brand. The idea was born by young people and our approach was to make something really fresh. Although the birthplace is in Chania, Crete, Greece the whole process starts in countries from central-south America while the roasting and packaging takes place in Greece. Inspired from the ancient tribes of Aztecs and Incas, we used their masks to show where the journey begins.

Vivid colours, geometric shapes are used as an allusion to modern art, despite the origin use, we wanted to make an approachable and funny version of them. Drawing in hand at first, digitalise after, the experience was great and the goal was succeeded when we managed to make the first almost scary masks look friendly and awake

yiaki design - Inacio Coffee2.jpg
yiaki design - Inacio Coffee3.jpg

Design Agency Name: yiaki design
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Packaging Design for Inacio Coffee
Brand / Project Name: Inacio Coffee
External Design Credits: backlight photography 
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity
Location: Greece
Market Country: Greece
Market Region: Europe
Project Category: Beverages
Consumer Packaging Format: Bag
Consumer Substrate / Material: Pulp Paper