Don't Panic It's Organic
Dainin Solis - Motta Cosmetics
MOTTA is a new conceptual brand of cannabis-infused cosmetics for the woman looking for a high-end skincare experience and to naturally hydrate, heal and relax their bodies. Motta enhances all the benefits of CBD oil and it is enriched with powerful antioxidant ingredients to deeply soothe and nourish the skin.
The goal was to design a modern brand with a sophisticated visual identity including the naming, packaging and communication materials, with a clean aesthetic, bold typography and an overall warm mood.
The name MOTTA is a derivation of the Spanish slang word "mota" used across Latin America to refer to marijuana. By using an alternative spelling, we resignify the term to become synonymous of elegance and sophistication while also stylizing it, and adding character and differentiation.
Design Agency Name: Dainin Solis
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Don't Panic It's Organic
Brand / Project Name: Motta Cosmetics
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Brand
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Market Country: United States America
Market Region: North America
Project Category: Health and Beauty
Consumer Packaging Format: Tube, Pot
Consumer Substrate / Material: Plastic