Packaging and Label Design for Pixie E-Liquid

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Craft Mark Studio - Pixie E-Liquid

We had an awesome project recently, where we needed to develop packaging design for a new e-liquid line, called Pixie. The new line consists of 4 different fruit and berry flavors, each differentiated by bright-colored design elements: Strawberry (red), Green Apple (green), Watermelon (pink) and Grape (purple).

In order to make the product stand out, dark color scheme together with bright-colored elements were used in the design concept. The main accent of the packaging is the patterned skull and a strict-lined Pixie logo. Matching fonts were used to define the flavor names, while dynamic background patterns were incorporated to strengthen the overall concept of Pixie e-liquid packaging design.

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Design Agency Name: Craft Mark Studio
Organisation/Project Type: Freelance, Published Commercial Design
Article Title: Packaging and Label Design for Pixie E-Liquid
Brand / Project Name: Pixie E-Liquid Packaging and Label Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Branding, Consumer Brand Creation
Location: Lithuania
Market Country: United States America
Market Region: North America
Project Category: Entertainment
Consumer Packaging Format: Bottle, Box
Consumer Substrate / Material: Plastic, Pulp Board