Autozone Rebranding and Packaging for Efficient User Experience

Tina Tsung Design - Autozone1.jpg

Tina Tsung Design - Autozone

The AutoZone redesign brings the sense of efficient, all-inclusive and present image to the automotive parts industry, and creates a credible and clear zone wherever, and whenever you need any assistance in car repairing. After the redesign, AutoZone is not only the second large retailer of after-market automotive parts and accessories in the United States but also provides an uplifting purchase experience for you.

The new design language developed from the windshield washer de-icer concentrate packaging. the current packaging is a bottle with measures on the side, which isn't effective to use. To create a packaging which provides an effective user experience is the main task. The final design is small packs which allow users to mix the washer liquid quickly and more accurately. Furthermore, the final packaging design showcases the product strongly yet has enough space to put the product information. The major color on the packaging of the automobile cleaning line is warm dark gray with white and light gray text and the new AutoZone orange as the accent color.

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Design Agency Name: Tina Tsung Design
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title:Autozone Rebranding and Packaging for Efficient User Experience
Brand / Project Name: Autozone
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Structural Packaging Design
Location: United States America
Market Country: United States America
Market Region: North America
Project Category: Household
Consumer Packaging Format: Box
Consumer Substrate / Material: Plastic