Springetts Brand Design - Hardy's Wine
Hardy's wines are one of England crickets key sponsors. We created a limited edition wine that could be sold at the grounds and also as a gift item for cricket fans.
We noticed that wine bottles closely mimic the shape of a cricket bat. Our idea was to turn a wine bottle into a cricket bat and use a grip as the neck label with different patterns to distinguish between the grape varieties. Each wine type was named after a famous cricket shot based on the strength of the wine.
Each bottle comes in a gift box made to look like a trophy case with a bails cork screw included.
Design Agency Name: Springetts Brand Design
Organisation/Project Type: Agency, Non Published Concept Design
Article Title: Hardy's Wine
Brand / Project Name: Hardy's Wine
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand World
Design Deliverables: Consumer Graphic Packaging Design, Consumer Structural Packaging Design
Location: United Kingdom
Market Country: United Kingdom
Market Region: Europe
Project Category: Wine
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass