Odesa Fine Art Museum Corporate Branding
Havas Ukraine - OFAM
The main task was not only museum style renewal, but making it attractive for youth. We should promote fine arts in a new progressive world and communicate with modern people using understandable visual language. In the new logo, we combined a silhouette of a sea wave with one of the crucial elements of fine arts - the famous Golden Ratio. So in such a way we underlined the museum's location and gave a hint regarding its specialization.
From one side, the logo represents a classical art direction, from the other point of view - it is created in a minimalistic style which is very trendy today. This combination lets us communicate with our audience in their language and also it marks the beginning of the stage of neverending positive changes.
Design Agency Name: Havas Ukraine
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Odesa Fine Art Museum Corporate Branding
Brand / Project Name: OFAM
Project Type: Corporate Brand Redesign
Strategic Deliverables: Corporate Tone of Voice, Corporate Brand World
Design Deliverables: Corporate Branding, Corporate Brand Creation, Corporate Brand Identity, Corporate Graphic Design, Corporate Brand Advertising
Service Brand Deliverables: Print Advertising, Print Promotion, Print Publication, Social Media
Market Country: Ukraine
Market Region: Europe
Industry Category: Entertainment