Brand and Packaging Design for High End Cayman Rum

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 LOBSTER - Otis Rum Brand Design

We created a graphic identity that wants to break with the typical masculine, 'pirate'-like rum branding. 
Otis is a Premium Cayman rum that ages underwater by the gentle rocking of the waves.
The brand design is a tribute to rhythm and motion, to long nights in smokey jazz bars, to intense moments filled with conversation. A rum for the sensual, the poets, the artists.  

The brand story and art direction focus on the moment in which the rum is enjoyed. A wrapper around the bottle neck contains guidelines to set the mood for the perfect Otis moment. On the business cards the contact information is transcribed into a little story of the owners enjoying their Otis moment.

The bottles are custom made and closed with a wax seal.
We created the brand strategy, graphic identity, art direction, web design and social media.

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Design Agency Name: LOBSTER
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Brand and Packaging Design for High End Cayman Rum
Brand / Project Name: Otis Rum Brand Design
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
Design Deliverables: Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Brand Digital Design
Location: Belgium
Market Country: Multiple Countries
Market Region: Europe
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass