Brand Identity and Label Design for Rum Label

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Suckerpunch - Jungle House

Location was key to the concept of this rum brand. The label needed to show the jungle elements of Thailand and give a feeling of exploration while still keeping a contemporary look and feel. Gold foil design was added to bring in a premium quality to the label and laser cut branding was added to the wooden lid to bring across a feeling of "hand crafted". Label colors are bright and fresh for a strong shelf stand out.

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Design Agency Name: Suckerpunch
Organisation/Project Type: Freelance, Non Published Concept Design
Article Title: Brand Identity and Label Design for Rum Label
Brand / Project Name: Jungle House
External Design Credits: Art Direction and Design: Giles Lord
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy
Design Deliverables: Consumer Retail Brand Design
Location: South Africa
Market Country: South Africa
Market Region: Africa
Project Category: Spirits
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass