NATEM Amazon Spirit Beer


Telmo Cuenca - Brand Studio - NATEM

Brand design for NATEM®, craft beer from El Bosque Brewery, located in the southern region of the Ecuadorian Amazon.

Faithful to the philosophy of NATEM®: "Promoting the conservation of the environment in the Amazon and the rescue of the traditions of the Shuar", we propose a value proposal for their new identity, using the Amazon main local characters, wildlife and iconic colors as trully protagonists of its brand.


Design Agency Name: Telmo Cuenca - Brand Studio
Organisation/Project Type: Agency, Published Commercial Design
Article Title: NATEM Amazon Spirit Beer
Brand / Project Name: NATEM Brand Project
Project Type: Consumer Brand Redesign
Strategic Deliverables: Consumer Tone of Voice
Design Deliverables: Consumer Graphic Packaging Design
Location: Ecuador
Market Country: Ecuador
Market Region: South America
Project Category: Beer and Cider
Consumer Packaging Format: Bottle
Consumer Substrate / Material: Glass