Flavorites® Total Branding
Superfy - Flavorites®
Naming, logo, branding and packaging for Flavorites® spice mixes, a new idea of Greece’s Masterchef® winner chef, Mr Lambros Vakiaros.
Lambro’s recognizability and vivid personality led us to portraited him in playful ways, depicting in each flavor mix the exact effect that this gives to the cooked food.
Moreover in order to enhance the “new cooking culture” idea, we designed a series of symbols that bring in mind the world of hieroglyphics.
Design Agency Name: Superfy
Organisation/Project Type: Agency, Published Commercial Design
Article Title: Flavorites® Total Branding
Brand / Project Name: Flavorites®
External Design Credits: Pantelis Zervos, Fanis Mourtos (Photographers)
Production Credits : ETIKETA S.A. (Printing)
Project Type: Consumer Brand Creation
Strategic Deliverables: Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming
Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
Market Country: Multiple Countries
Market Region: Multiple Regions
Project Category: Condiments
Consumer Packaging Format: Tube
Consumer Substrate / Material: Plastic